You have a website and you are building traffic to it, but what do you know about your visitors? Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer? You can see all of these insights for free using Google Analytics. Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.

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The Protocol version. The current value is '1'. This will only change when there are changes made that are not backwards compatible.

All collected data is associated by this ID. When present, the IP address of the sender will be anonymized. Use this parameter to mark an event as disabled for advertising personalization, including for events from a property with a setting that otherwise permits ads personalization. For example, if a transaction is marked to disable advertising personalization, it won't be used when populating a remarketing audience for "past purchasers".

Indicates the data source of the hit. Hits sent from analytics. The value represents the time delta in milliseconds between when the hit being reported occurred and the time the hit was sent. The value must be greater than or equal to 0. Values greater than four hours may lead to hits not being processed.

Used to send a random number in GET requests to ensure browsers and proxies don't cache hits. It should be sent as the final parameter of the request since we've seen some 3rd party internet filtering software add additional parameters to HTTP requests incorrectly. This value is not used in reporting. This field is required if User ID uid is not specified in the request.

This anonymously identifies a particular user, device, or browser instance. For the web, this is generally stored as a first-party cookie with a two-year expiration. For mobile apps, this is randomly generated for each particular instance of an application install. This field is required if Client ID cid is not specified in the request.

It must not itself be PII personally identifiable information. The value should never be persisted in Google Analytics cookies or other Analytics provided storage. Used to control the session duration. A value of 'start' forces a new session to start with this hit and 'end' forces the current session to end with this hit.

All other values are ignored. The IP address of the user. The User Agent of the browser. Note that Google has libraries to identify real user agents. Hand crafting your own agent could break at any time. The geographical location of the user. This parameter takes precedent over any location derived from IP address, including the IP Override parameter. An invalid code will result in geographical dimensions to be set to ' not set '.

Specifies which referral source brought traffic to a website. This value is also used to compute the traffic source. The format of this value is a URL. The type of hit. Must be one of 'pageview', 'screenview', 'event', 'transaction', 'item', 'social', 'exception', 'timing'. Use this parameter to send the full URL document location of the page on which content resides. The JavaScript clients determine this parameter using the concatenation of the document.

Be sure to remove any user authentication or other private information from the URL if present. The path portion of the page URL.

This parameter is optional on web properties, and required on mobile properties for screenview hits, where it is used for the 'Screen Name' of the screenview hit. You can have up to 5 content groupings, each of which has an associated index between 1 and 5, inclusive. Each content grouping can have up to content groups. All leading and trailing slashes will be removed and any repeated slashes will be reduced to a single slash. Specifies the application name. This field is required for any hit that has app related data i.

For hits sent to web properties, this field is optional. Required for transaction hit type. Required for item hit type. A unique identifier for the transaction. This value should be the same for both the Transaction hit and Items hits associated to the particular transaction. Specifies the total revenue associated with the transaction. This value should include any shipping or tax costs.

The SKU of the product. Product index must be a positive integer between 1 and , inclusive. For analytics. The name of the product. The brand associated with the product. The category to which the product belongs. The product category parameter can be hierarchical. The variant of the product. The unit price of a product. The quantity of a product.

The coupon code associated with a product. The product's position in a list or collection. A product-level custom dimension where dimension index is a positive integer between 1 and , inclusive. A product-level custom metric where metric index is a positive integer between 1 and , inclusive. The role of the products included in a hit. If a product action is not specified, all product definitions included with the hit will be ignored.

The transaction ID. This is an additional parameter that can be sent when Product Action is set to 'purchase' or 'refund'.

The store or affiliation from which this transaction occurred. The total value of the transaction, including tax and shipping. If not sent, this value will be automatically calculated using the product quantity and price fields of all products in the same hit.

The total tax associated with the transaction. The shipping cost associated with the transaction. The transaction coupon redeemed with the transaction.

The list or collection from which a product action occurred. This is an additional parameter that can be sent when Product Action is set to 'detail' or 'click'. The step number in a checkout funnel.

This is an additional parameter that can be sent when Product Action is set to 'checkout'. Additional information about a checkout step. The list or collection to which a product belongs. Impression List index must be a positive integer between 1 and , inclusive. The price of a product. The promotion ID. Promotion index must be a positive integer between 1 and , inclusive.

The name of the promotion. The creative associated with the promotion. The position of the creative. Specifies the role of the promotions included in a hit. If a promotion action is not specified, the default promotion action, 'view', is assumed. When present indicates the local currency for all transaction currency values.

Value should be a valid ISO currency code. Specifies the social interaction action. Specifies the time it took for the server to respond after the connect time. The value is in milliseconds. Specifies the time it took for Document.


Set up a property

Not only do I use Google Analytics but I also use several alternatives. I check out analytics blogs and have used custom dashboards and reports. I decided it was time to tackle the elephant in the room — care to join me? Clicking the home icon gave me an overview of the three sites I manage via Google Analytics. The first sub-section was dashboards and I was ready to get started. A blank canvas remains blank until you add some widgets. There are several display options for your widgets metrics, pie charts, timelines, tables, geo maps and bar charts.

FORM 1351-2 PDF

Measurement Protocol Parameter Reference

Magento 1. Visit our information page for more details about our software maintenance policy and other considerations for your business. Google Universal Analytics gives you the ability to define additional custom dimensions and metrics for tracking. Universal Analytics supports offline and mobile app interactions, and includes access to ongoing updates. During the first part of the upgrade process, your existing account properties and tracking code are converted to the Universal Analytics format, but your data and settings are preserved. In the second part of the process, your tracking code is converted to the Universal Analytics format. Take note of the Important Considerations section at the bottom of the page.

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