BRASSINGTON AND PETTITT PRINCIPLES OF MARKETING PDF

Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market? This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

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View larger. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.

The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications. Download Sample Chapter. This material is protected under all copyright laws, as they currently exist. No portion of this material may be reproduced, in any form or by any means, without permission in writing from the publisher.

Students will learn in a more interactive way by first reading the introduction to the case and then going online to watch short video clips. Pearson offers special pricing when you package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson rep.

We're sorry! We don't recognize your username or password. Please try again. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. You have successfully signed out and will be required to sign back in should you need to download more resources.

Principles of Marketing. Overview Features Contents Formats Overview. These are drawn from a range of industries, organisations and countries. Discussion questions, encourage students to debate and research issues. A wide selection of vignettes and examples are included in each chapter to illustrate the concepts presented. Each chapter has two short case studies, again drawn from a range of industries, organisations and countries to make the theory even more relevant to the students.

End of chapter questions give students the opportunity to revise the material presented and to check their understanding of it. Written from a European perspective and with a largely European orientation in the examples, vignettes and cases keeps students engaged.

New to This Edition. Marketing dynamics 2. Consumer behaviour 4. B2B buying behaviour 5. Segmenting markets 6. Anatomy of a product 8. Product management 9. New product development Part IV-Price Pricing, context and concepts Pricing strategies Part V- Place Marketing channels and logistics Retailers and wholesalers Part VI- Promotion Integrated marketing communication Advertising Sales promotion Personal selling and sales management Direct marketing and exhibitions Strategic Marketing Marketing planning, management and control Services and non-profit marketing International marketing E-marketing and new media.

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