BEATA OCIEPKA DYPLOMACJA PUBLICZNA PDF

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PL EN. Search Browse About. Article details. Link to site. Article title. Beata Ociepka. Full texts: Download. Title variants. New public diplomacy — from the perspective of International Relations theory and Political Communication. Languages of publication. The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach.

At the current stage of development of the discipline, the approach rooted in the theory of international relations is dominating. The author suggests inclusion of the tools used for the analysis of political communication into the body of research on new public diplomacy. Therefore, there is nothing more as an aggregate of paradigms and tools of two disciplines implemented at the moment.

Public diplomacy was defined in the paper as a symmetrical form of international, political communication targeted at foreign public opinion in order to facilitate the achievement of the goals of state abroad. The new public diplomacy acknowledges non state organizations as actors of international relations and adjusts to the logic of globalization.

New public diplomacy should not be equalized with political propaganda. Uniwersytet im. Adama Mickiewicza w Poznaniu. Physical description. Document Type. Publication order reference. YADDA identifier.

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