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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Preview — Effectual Entrepreneurship by Stuart Read. Effectual Entrepreneurship by Stuart Read ,. Saras Sarasvathy. Nick Dew. Robert Wiltbank. What are you waiting for? Whether you're dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don't wait.
Open this book. Inside you will find everything you need. This book contains: a vivid new way to learn about and to practice entrepreneurship. If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you.
Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside. So what are you waiting for? Get A Copy.
Paperback , pages. Published December 21st by Routledge first published January 1st More Details Other Editions Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Effectual Entrepreneurship , please sign up. Be the first to ask a question about Effectual Entrepreneurship. Lists with This Book. This book is not yet featured on Listopia. Community Reviews. Showing Average rating 4. Rating details.
More filters. Sort order. Start your review of Effectual Entrepreneurship. Sep 09, Philippe rated it it was amazing Shelves: systems-thinking , management. This is a very worthwhile book that advances a lucid and academically sound perspective on entrepreneurship.
It is a view on value creation that goes against the grain of much that is being taught at business schools the world around. Despite the theory's academic credentials this book is not an abstract treatise for a more rigorous treatment, see Sarasvathy's Effectuation: Elements of Entrepreneurial Expertise.
It wants to support aspiring and practicing entrepreneurs in building successful ve This is a very worthwhile book that advances a lucid and academically sound perspective on entrepreneurship. It wants to support aspiring and practicing entrepreneurs in building successful ventures. It is very accessibly written with a minimum of jargon. I was surprised and happy to see my year old son pick up this book and read it in just a few sittings.
Since it has offered interesting fodder for family table talk. Effectuation is a way of creating a business that is prepared to acknowledge irreducible uncertainty: the market cannot be defined; consumers are not aware of their future preferences; new technologies may emerge; available data are incomplete and conflicting.
Acknowledging these constraints means that we can only have modest expectations as regards the usefulness of market research and competitive analysis to lead us to new opportunities. Therefore, the effectual entrepreneur is more like a hunter, acting on local possibilities and contingencies as she navigates an unfolding landscape: "In the concept of transformation, the creation of a market need not be intentional or even the result of foresight or imagination of possible new markets.
Expert entrepreneurs deal with uncertainty, not risk. They are trying to control a future they cannot predict. Despite the organic and messy nature of this process, Saras Sarasvathy and Stuart Read have been able to identify a number of principles that guide effectual entrepreneurs.
They are: - Start with your means: don't wait for the perfect opportunity; start taking action based on what you have readily available. The book gives life to these generic principles through an inspiring patchwork of real-world cases. Hi-tech and low-tech, large and small, American and non-American examples underscore that in real life effectuation rather than the bloodless fiction of business plans is the norm in building successful companies.
The book is structured in three parts: Part I gives a broad-brush account of effectuation and its underlying principles, and deconstructs some of the prevailing myths about entrepreneurship. Part II is a nuts and bolts discussion of effectuation in action. The principles are now discussed in more detail and their implications for financing, partnerships and branding are explored.
A final part briefly discusses the relevance of effectuation for large, mature companies and for social innovators. As said, many aspects of the discussion are illustrated with well-selected examples.
At the back there is a handy overview chart of all the cases linking them to the effectuation principles they help to illustrate. The research to support the argument made by this book does not stand on its own. It chimes with much of what we have learned in systems thinking and complexity science about self-organization and emergence.
Other streams of research that usefully complement this perspective on entrepreneurship are focused on design thinking, reflexive practitionership, transdisciplinarity and on dealing with 'wicked problems'. I notice the Kindle version of this book has been withdrawn.
Rightly so as in its electronic incarnation this book is all but unreadable. The sophisticated layout of the printed version, with lots of inset boxes, has been turned into a bewildering mosaic of undifferentiated text blocks. All the more a pity as the e-book was sold at a hefty price. Quite a letdown from this renowned publishing house. This book offers an inspiring and fun perspective on entrpreneurship and is wholeheartedly recommended but only in its printed format.
Aug 12, Hugh Mason rated it really liked it Shelves: business-economics. A clear description of how entrepreneurs do what they do. Sep 27, Guillaume rated it it was amazing Shelves: entrepreneuriat. Effectuation has been a revelation to me. If you ever wonder how to BE an entrepreneur and what to DO when you're an entrepreneur, then read this book. It demistifies entrepreneurship putting it at everybody's hand. Feb 03, Bryan rated it it was amazing Shelves: favorites.
Wow, this book uses real research to turn much of conventional entrepreneurship "wisdom" on its head. It's not terribly engaging, but the content is really excellent. Highly recommended. From Willamette's own Professor Rob Wiltbank, et al, this is an excellent new text book on entrepreneurship that I had the privilege to read while in final draft last year. It is new to the market but already being used in top entrepreneurship programs across the nation.
Aug 10, Linda rated it it was amazing. Wish I were teaching the AE seminar so I could use this book! Gert Cielen rated it it was ok Apr 28, Isaac rated it it was amazing Dec 31, Tanya rated it it was amazing Feb 16, Ilan rated it really liked it May 04, Trey rated it really liked it Jul 11, Aaron Hansen rated it really liked it Jun 23, Martins rated it it was ok Jun 18, Melissa Pratt rated it it was amazing Mar 31,
Whether you're dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don't wait. Open this book. Inside you will find everything you need. You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you.
This book contains: a vivid new way to learn about and to practice entrepreneurship. Practical exercises, questions and activities for each step in your process. Specific principles derived from the heuristics of expert entrepreneurs. Applications to social entrepreneurship as well as the creation of opportunities in large enterprises. Data that will challenge assumptions you might have about entrepreneurship.
Whether you're dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don't wait. Open this updated bestseller. Inside you'll find everything you need, including:. In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things.