THE TELCO CHURN MANAGEMENT HANDBOOK PDF

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Rob Mattison is a leading international authority on knowledge management, database implementation, data warehousing, and data mining. He is the author of five books, and his skills as both a speaker and consultant to the telecommunications industry are in constant demand.

The Telco Churn Management Handbook. Rob Mattison. Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise.

The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs. All Industries Have Churn. Maturity Phase Churners. WAR Segmentation. Purpose of Targeting Segmentation. The Monopoly Consumer Response Model.

The Retail Consumer Response Model Shopping Cycle Chaos. Strategic Approaches. Getting the organization to act like an individual. Coordinating Customer Touchpoint Activity. Redefining Customer Service and Customer Satisfaction. Advertising and Marketing Generated Discontent. Define the Churn Types. Customer Service Role in Product Definition. Chapter 1. Chapter 2. Section 4. Economic Churn. Chapter Chapter 7. Chapter 8. Chapter 9.

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The Telco Churn Management Handbook

Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.

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ISBN 13: 9781411652033

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