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TEORIA SOCIOLOGICA CLASICA
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George Ritzer theorizes in his provocative new book, The Globalization of Nothing, that the "grand narrative" or social story of this period is a movement from "something" to "nothing. He argues that we are moving toward "nothing" that which is centrally controlled and conceived and relatively devoid of distinctive substance. It is in the movement toward the globalization of "nothing" that "something" is lost. More than likely, that "something" is an indigenous custom, a local store, a familiar gathering place, or simply personalized interaction. Thus, the central problem in the world today is defined as "loss amidst monumental abundance of nothing. The key conflict in the world today is viewed as that between the grobalization of nothing and the glocalization of something.
Teoría Sociológica Clásica
ISBN 13: 9781456260699