It seems that you're in Germany. We have a dedicated site for Germany. Authors: Turban , E. Throughout the book, theoretical foundations necessary for understanding Electronic Commerce EC are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations.
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Skip to content Skip to search. Physical Description xlix, p. Published Upper Saddle River, N. Language English View all editions Prev Next edition 1 of 4. Edition Pearson international ed. Subjects Information technology -- Management. Business enterprises -- Computer networks. Electronic commerce. Electronic commerce -- Management. Summary "Electronic Commerce , the 1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce.
This new edition emphasizes the impact that social computing is having on the business world and global economy. Contents Overview of electronic commerce 2. E-marketplaces: structures, mechanisms, economics, and impacts 3. Retailing in electronic commerce: products and services 4. Consumer behavior, market research, and advertisement 5. B2b e-commerce: selling and buying in private e-markets 6. B2b exchanges, directories and other support services 7.
E-supply chains, collaborative commerce, and corporate portals 8. Innovative ec systems: from e-government and e-learning to consumer-to-consumer commerce 9. Mobile computing and commerce and pervasive computing Dynamic trading: e-auctions, bartering, and negotiations E-commerce security Electronic paymnent systems Order fulfillment, eCRM, and other support services E-commerce stratefy and global EC Economics and justification of electronic commerce Launching a successful online business and EC projects Legal, ethical, and compliance issues in EC Social networks and industry disruptors in the Web 2.
Notes Previous ed. Includes bibliographical references and index. View online Borrow Buy Freely available Show 0 more links Set up My libraries How do I set up "My libraries"? Australian Catholic University Library. Open to the public ; Avondale Lake Macquarie Library. Bathurst Campus Library. Wagga Wagga Campus Library. Edith Cowan University Library. Flinders University Central Library.
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Electronic Commerce 2008, 5th Edition
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This text describes the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce. Electronic Commerce : A Managerial Perspective.