By Frank Bettger. Shortly after I started out as a professional baseball player, I got one of the biggest shocks of my life. That was back in I was young and ambitious—wanted to get to the top—and what happened? I was fired!
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Return to Book Page. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell.
By the time he was forty he owned a country estate and could have retired. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. Get A Copy. Paperback , pages. Published April 9th by Touchstone first published More Details Original Title. Other Editions Friend Reviews.
To see what your friends thought of this book, please sign up. Lists with This Book. Community Reviews. Showing Average rating 4. Rating details. More filters. Sort order. Apr 03, Reid rated it really liked it Shelves: business-sales. This is a book my father read. It was first published in Lots of stories, energetic writing, an easy read. Force yourself to ACT enthusiastic and you'll become enthusiastic 2. Practice public speaking - club or organization 4. Formula for Success in Selling 5.
Find out what the buyer wants, then help him find This is a book my father read. Find out what the buyer wants, then help him find the best way to get it 6. Show the buyer what he wants 7. Cultivate the art of asking questions 8. Find the key issue,the most vulnerable point, then stick to it.
Use the word, "Why? Find out the REAL objection Be a good listener III. Deserve confidence by showing and expecting it Know your business and keep on knowing it Praise your competitors! Understate, over deliver Bring your witnesses: telephone, letters Look the part of a professional IV. Convince them you are their real friend Encourage young men, show them how to be successful Discover what a man's ambition is and help him raise his sights Tell those that have inspired you Ask, "How did you get in business?
To be welcomed everywhere, give and honest-to-goodness smile from deep down. Remember names and faces: 1 Get a clear impression of his name and face 2 Repeat his name at short intervals 3 Associate his name with an action picture if possible Be brief, don't talk too much When you are scared, admit it! Steps In the Sale The Sale Before the Sale - get the appointment The Secret of Making Appointments - sell the brief, it could be of great benefit to you to a have another viable option for now or sometime later, on file Drill, Drill, Drill Write up the Service Agreement to use at the close and show the prospect VI.
Don't Be Afraid to Fail View all 3 comments. Bettger kept 6 of these and added 7 of his own: Enthusiasm, Order: self-organization, Think in terms of other's interests, questions, key issues, silence:listen, sincerity: deserve confidence, knowledge of my business, appreciation and praise, smile:happiness, remember names and faces, service and prospecting, and closing the sale: action.
This caused me to decide to put together my own 13 subjects. I got out the calendar and found that it's week 13 in the cycle, so I have been interested the last couple of days, and tomorrow, October 6th, is the beginning of week 1, so I will be focusing and really working to be upbeat, optimistic and positive. The core of this book is in the heart of that as his first chapter and through mentions that enthusiasm is the magic that will make anyone successful. Any book that changes me this much is a 5 star book.
Nov 18, David McClendon, Sr rated it it was amazing. Perhaps your business has little to do with selling. The bottom line is that everyone sells something to someone, no matter what. If you are a child, you sell getting to stay up late to your parents. As a child you may sell going to a particular movie or event or even watching a television program.
We all sell. If you are a preacher or priest or other type of clergy, you sell salvation to your congregation. If you are a teacher, you sell education to your students. If you are a student, you have to sell your intelligence level to your teacher. We all sell something. This book gives you some simple techniques to use when selling. One of the tips goes into detail about enthusiasm and why it is important.
Another area speaks about when to be quiet. It gives you some good, basic, common sense methods to use in your everyday life, whether you think you are selling or not. In my opinion this is the most valuable book on my bookshelf. Somewhere along the way I misplaced my original copy of this book and I purchased another one through E-Bay.
Now you can purchase copies through Amazon. Oct 27, Jonathan rated it it was amazing Shelves: , life-curriculum. It is a shame that I've grown up with disdain for salesmen.
I avoided such books for years because I thought they were books about techniques to get people to do what you want. I was so wrong. What I learned from these books is that true sales is about connecting with people and serving them.
They taught me that integrity, honesty, It is a shame that I've grown up with disdain for salesmen. They taught me that integrity, honesty, hard work, and a willingness to overcome one's fears and weaknesses are more important that making a sale.
In fact, they are essential to becoming who God intended we be!
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Pick up the key ideas in the book with this quick summary. Sure, we all learn from our mistakes, but what if you could spare yourself the pain and learn instead from the failures of others? Have you ever wondered how salespeople manage to stay so upbeat and positive, even though every day people tell them no? A salesperson probably gets ten rejections for every successful sale. The secret is enthusiasm.
How I Raised Myself From Failure to Success in Selling
Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America? Encouraged to tell his story by admiring colleague Dale Carnegie, Bettger reveals his proven success formula so that you too can work magic with sales - and multiply your income and happiness a thousandfold! Inside you will find instructive examples and step-by-step guidelines on how to develop the style, spirit, and techniques of a first-rate salesperson. Read more Read less. Frequently bought together.
How I Raised Myself from Failure to Success in Selling [Paperback]
Franklin Lyle "Frank" Bettger — was a self-help author and the father of longtime actor Lyle Bettger. He played Major League Baseball with the St. Louis Cardinals in under the name Frank Betcher. While there, he was demoted. Disappointed, he asked the manager why he was demoted.
How I Raised Myself from Failure to Success in Selling Summary and Review