MARKETING HIGH TECHNOLOGY DAVIDOW PDF

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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Marketing High Technology by William H. Davidow Goodreads Author. Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms.

In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force Marketing is civilized warfare.

Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win.

Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory.

He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers.

Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign.

Davidow clearly spells out 16 principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product.

He challenges some traditional marketing theory and provides unique and important insights dev Get A Copy. Hardcover , pages.

More Details Original Title. Other Editions 5. Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Marketing High Technology , please sign up. Be the first to ask a question about Marketing High Technology. Lists with This Book. This book is not yet featured on Listopia.

Community Reviews. Showing Rating details. More filters. Sort order. Start your review of Marketing High Technology. Mar 16, Kate marked it as to-read Shelves: business , business-marketing. Recommended by Steve Blank.

Jan 04, Oleg Melnikov rated it liked it Shelves: favorite-business. Little bit outdated and some data seems to be wrong. But in general - very solidand fun to read book. FInd a segment you are going to lead. Don't try to cater to many segments and be a leader in all of them. Dec 04, Graeme Roberts rated it it was amazing. It's a classic! Intelligent, original thinking in a field where both are hard to find. Jun 27, Robert Grossman rated it it was amazing Shelves: structure-of-digital-computing.

A great book. Rick rated it really liked it Jan 10, Tgb rated it it was ok May 23, Tst rated it it was amazing Dec 07, Austin Kueckelhan rated it it was amazing Apr 30, Hugo rated it it was amazing Jul 21, Kirill Sukhonosenko rated it it was amazing Nov 22, Bill rated it really liked it Dec 30, David Reid rated it it was amazing Oct 02, Dov Bigio rated it liked it Mar 29, Martin rated it it was amazing Jul 29, Michael rated it really liked it Aug 09, Dean Guida rated it it was ok Dec 25, Michael Ross rated it it was amazing Mar 21, Ben Riddle rated it really liked it Jul 26, Amit Kumar Swain rated it it was amazing Feb 09, Al Jones rated it liked it Jan 22, Mats rated it really liked it Apr 21, Keh-Ching Huang rated it liked it Mar 05, Kevin rated it really liked it Apr 15, Berk rated it it was amazing Nov 21, Jakub A rated it it was amazing Aug 24, Eula Faye Chapman rated it really liked it Dec 24, George Jankovic rated it really liked it May 07, Yury Averkiev rated it liked it Jun 27, There are no discussion topics on this book yet.

Readers also enjoyed. About William H. William H. Bill Davidow has been a high-technology industry executive and a venture investor for more than 30 years. In , he founded Mohr Davidow Ventures, a venture capital firm and continued as an active advisor after stepping down as a general partner. His latest book is, The Auton Bill Davidow has been a high-technology industry executive and a venture investor for more than 30 years.

Books by William H. As dedicated readers already know, some of the best and most innovative stories on the shelves come from the constantly evolving realm of young ad Read more Trivia About Marketing High Te No trivia or quizzes yet.

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Marketing High Technology

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Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Marketing is civilized warfare. And as high-tech products become increasingly standardized-practically identical, from the customer's point of view-it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies-and win.

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