RURAL MARKETING BY PRADEEP KASHYAP PDF

Please note that you can subscribe to a maximum of 2 titles. The first edition of Rural Marketing was published in —a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the evolving rural marketing needs and challenges. The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for today's readers. The pedagogy of the book has been expanded to make learning easier and interesting.

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Would you like to tell us about a lower price? The first edition of Rural Marketing was published in "a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the evolving rural marketing needs and challenges.

The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for today's readers. The pedagogy of the book has been expanded to make learning easier and interesting. It includes learning objectives, chapter opening vignettes, snapshots, memo boxes and many more features. Read more Read less. Kindle eTextbook Store. Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1.

Retailing Management: Text and Cases. Sales and Distribution Management, 6e. Entrepreneurial Development. Jayanta Chatterjee. Strategic Management of Human Resources. Jeffrey A. Not Enabled. What other items do customers buy after viewing this item? Don't Flirt with Rural Marketing. Customer reviews. How does Amazon calculate star ratings?

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There was a problem filtering reviews right now. Please try again later. Verified Purchase. Latest edition of book send to me. A good read on insight and good stats though I little old , a must buy for a marketer. Excellent Book. Great book.. Nice content very informative well explained topics and you can find even a little details in microscopic level very good for rural marketing. See all reviews from India. Back to top. Get to Know Us. English Choose a language for shopping.

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