DENIS MCQUAIL USES AND GRATIFICATIONS PDF

Uses and gratifications approach is an influential tradition in media research. The original conception of the approach was based on the research for explaining the great appeal of certain media contents. The core question of such research is: Why do people use media and what do they use them for? McQuail, There exists a basic idea in this approach: audience members know media content, and which media they can use to meet their needs. In the mass communication process, uses and gratifications approach puts the function of linking need gratifications and media choice clearly on the side of audience members.

Author:Samule Fausho
Country:Tanzania
Language:English (Spanish)
Genre:Automotive
Published (Last):18 June 2008
Pages:428
PDF File Size:18.91 Mb
ePub File Size:9.58 Mb
ISBN:709-1-13525-182-9
Downloads:78637
Price:Free* [*Free Regsitration Required]
Uploader:Tojamuro



Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website.

See our User Agreement and Privacy Policy. See our Privacy Policy and User Agreement for details. Published on May 15, Models of Media Reception. SlideShare Explore Search You. Submit Search. Successfully reported this slideshow. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads.

You can change your ad preferences anytime. Uses and Gratifications. Upcoming SlideShare. Like this presentation? Why not share! Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Full Name Comment goes here. Are you sure you want to Yes No. Shana Hendrix The community has truly come to feel like a family, somewhere I can be open, honest and myself. For me it has taken the battle out of my head and instead to somewhere I can get advice or simply tell about my daily struggles and triumphs.

And be understood! Danielle Maxwell This program and community of women has been the single most influential piece of my recovery after 11 years of bulimia. I recommend it to anyone who wants to learn to love themselves and claim a life of joy and freedom.

Casey Thurgood. No Downloads. Views Total views. Actions Shares. Embeds 0 No embeds. No notes for slide. Uses and Gratifications 1. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips. Visibility Others can see my Clipboard. Cancel Save.

16N50C3 DATASHEET PDF

Uses and gratifications theory

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. See our Privacy Policy and User Agreement for details. Published on May 15, Models of Media Reception. SlideShare Explore Search You.

2SK2545 DATASHEET PDF

Why do People Watch Television?

Uses and gratifications theory UGTtheory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. This communication theory is positivistic in its approach, based in the socio-psychological communication tradition, and focuses on communication at the mass media scale. It assumes that audience members are not passive consumers of media. Rather, the audience has power over their media consumption and assumes an active role in interpreting and integrating media into their own lives. Unlike other theoretical perspectives, UGT holds that audiences are responsible for choosing media to meet their desires and needs to achieve gratification.

EVERYDAY DRINKING THE DISTILLED KINGSLEY AMIS PDF

Communication Theory/Uses and Gratifications

.

THE HOLLOW MAN JOHN DICKSON CARR PDF

Media Uses and Gratifications: Some Features of the Approach: Response by Denis McQuail

.

Related Articles